Founding GTM Operator| First Sales Hire at 3 Startups| Pipeline, Ops & AI Workflows
I've been the first sales hire at three startups. I take over from founder-led sales, build the pipeline, and set up the systems so nothing slips.
- $1.2M+
- Closed in my career
- $1M+
- Pipeline built
- 5
- Startups
- 3x
- First sales hire
What I'm building
GTM Teardown
Paste a startup's URL. Get a one-page go-to-market audit and the first 90 days I'd run there.
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The AI Sales Stack
How I ran US sales alone with a set of Claude workflows. Inbox, CRM logging, and a daily check that nothing got dropped.
Read the case study
Experience
to
Head of US Sales
Outsorcy
- First US employee and first dedicated sales hire. Took over from founder-led sales and built the repeatable US motion: outbound, referral partners, discovery, pricing and close.
- Closed $428K in ARR and built a $1M+ ARR pipeline, the largest in the company, with $300K in late-stage deals at my departure.
- Built Claude-based sales workflows that logged every email, Slack and call touch to the CRM, drafted follow-ups and ran a daily pipeline review.
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Head of Venue Partnerships (Part-time)
BTO (Beat The Odds)
- First sales hire. Signed 128 bars myself through walk-ins and partner deals; network now at nearly 550 venues.
- Partners include Visit Long Beach, the city's tourism bureau. Leading outreach to tourism bureaus in 9 more cities.
- Built an AI lead-gen tool that maps and scores sports bars from public data and reviews.
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Co-Founder & Head of Sales
ServiceProClub
- Built the go-to-market from scratch (ICP, value prop, sales motion) and closed $225K+ in sales.
- Closed our first 4 paying customers myself ($15K ARR), competing against ServiceTitan and Housecall Pro.
- Built the full sales playbook and ran the stack (HubSpot, Apollo): sequences, demo flows, proposals and funnel reporting.
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Strategic Operations Manager
FocusPoint / Overwatch & Rescue (OxR)
- Helped grow OxR from its first users past 100,000. The creator marketing program I launched drove 20%+ of sign-ups.
- Owned onboarding and lifted 48-hour user activation 25% by fixing drop-off points.
- Automated cross-team workflows (Zapier, Python) and rebuilt SOPs, freeing up $100K+ a year in labor.
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Founders Associate
Vertical
- Direct report to the CEO of one of California's largest vertically integrated cannabis companies, which raised $65M+.
- Sourced and led the acquisition of 2 Los Angeles dispensaries generating a combined $5M in EBITDA; ran a 15+ target M&A pipeline and took 3 to LOI.
- Sold our brands wholesale to dispensaries: $550K closed, including $200K+ from 5 accounts at the first Hall of Flowers trade show.
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Venture Capital Analyst
Casa Verde Capital (Snoop Dogg's VC fund)
- Identified and pitched Ginkgo Bioworks in 2018; it went public in 2021 at a ~$15B valuation.
- Built a tracking model for 50+ cannabis operators and brands (20+ of them public) that automated analysis of financials, SEC/SEDAR filings and press releases.
Hiring your first sales lead?
I'll walk you through what I'd do in the first 90 days. Grab 30 minutes or send me a note.